If you have only 60 minutes a day, think of the results you can get by dedicating all of that time to just one (digital) platform
“If I could give my younger self just one piece of marketing advice, it would be to put my time and resources to best use by choosing just one social media platform to master at a time. If you pick the platform that gives you the best access to your target market and then spend all of the time you have set aside for your marketing activities in that one place, you will get much better results than if you spread your time and resources out over several.
For example, if you have only 60 minutes a day, think of the results you can get by dedicating all of that time to just one platform, rather than trying to spend a few minutes on each of the different platforms. That would be a waste because it isn’t enough time to get anything really productive done, especially when you are just learning.
Even if you find out that the platform isn’t producing results, you will determine this much more quickly and then can easily redirect your focus to a different social media platform until you find the one that will work best for your business.” [Melonie Dodaro/Top Dog Social Media]