Monthly archives: April, 2016

Brand Simplicity Rules The Day

The hardest thing you can do as a brand owner I believe is to insist on building a powerfully simple brand. It’s hard because single-mindedness is difficult in a world where the consideration set is huge and where others will quickly seek to engage you in a relentlessly upgraded features war. Great brands telegraph simplicity…

Photo was taken on April 04, 2016 at 08:57PM via