Monthly archives: August, 2015

Why a digital strategy is a customer strategy

It is critical that you design your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information about a company and its competitors, it has become fundamental to obtaining a real,…




8 Steps Brands Can Take To Change The World

There’s crises and dangers everywhere we look. From ISIS to mass shootings, pandemics to weather events, Greek debt to commodity slumps, the actions and repercussions stream onto our devices in a seemingly endless scroll. In that sense the world we live in has changed little from when I was a child. We may consume the…




The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders

Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. In today’s business landscape, competitors are only a few clicks away. And just around the corner is social media, which provides an uncensored soapbox…