Category: Marketing

Brand Guide To Mergers And Acquisitions

From a brand perspective this guide is intended to help you think through the key decisions that will drive the outcomes of your merger or acquisition. Branding issues are myriad for mergers & acquisitions. First there is the question of why the merger or acquisition is even being considered. What is the purpose of the…




Context is one of the most valuable assets any marketeer possesses, and as a new marketeer… you don’t have very much

“You don’t know half of what you think you know. Marketing, especially the brave digital marketing frontier, is the last great apprenticeship industry. All of that stuff you learned in college is great… super interesting, helpful, but usually out of date by the time you arrive in the real marketing world. So use it for…



Marketeers Guide To Conversion Optimization

Found this excellent introductory article to the mindset behind conversion optimisation here and wanted to share it. It certainly isn’t the definitive piece written on the subject but offers both a nice intro as well as a perspective that is valuable when continuing the discussion internally.   Guide To Conversion Optimization The goal of CRO is…



Want to connect with your stakeholders? Start here

Three Things Consumers Want From Brands Today: Responsiveness, Involvement and Conviction. Logic+Emotion: Three Things Consumers Want From Brands Today: Responsiveness, Involvement… .