Monthly archives: August, 2016

How Consumer Emotions Are Impacted After Merger

Research conducted on the potential impact of mergers on consumers can improve the acquisition process and retain relationships.



Success Hinges on the Mobile Banking Experience

Delivering the best mobile banking experience is mandatory as use of mobile devices skyrockets, features improve and consumer expectations rise.



Digital Marketing in Banking: Evolution or Revolution?

Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.



Brand transparency on social media [Infographic]

Trust on social media is very low, you’ll need to be honest if you want to win it back In the fast-moving world of social media, brands are constantly competing for attention. Organic page reach has been nerfed by Facebook, whilst Twitter is full of people shouting ever more regularly in an attempt to be…