Who am I?

My name is Tobias Lassen Falkencrone, Denmark born and bred but currently living in Doha, Qatar working for QNB Group in charge of strategic positioning, brand strategy and marketing.

enior brand and marketing leader with strong strategic focus and a proven track record across brand development, marketing and communications.

Diverse experience from global projects and campaigns, focused on digital marketing transformation, building strategic differentiation, brand preference, and deliver strong customer experiences across all touchpoints.

Combining strategic vision and forward thinking with the ability to produce visible and tangible results.

• Strong strategic leadership, influence and stakeholder engagement coupled with an agile and timely decision making approach

• Adaptive, flexible, multi-cultural management approach coupled with a “drive for results” mindset.

• Extensive experience utilising and optimising cross-channel marketing to drive results.

• Delivering insight and measurement driven brand equity tracking.