Monthly archives: November, 2016

Leveraging Data to Drive Personalized Experiences in Banking

One of marketers’ favorite buzzwords these days is the “consumer journey.” With more ways for consumers to engage than ever before, people can now interact with brands on their own terms and at their convenience. In other words, they chart their own journey. So how do financial institutions meet the consumer where they are? The…

The Heart of the Customer Experience: Do Banks Care?

When it comes to the customer experience and addressing complaints, consumers aren’t sure financial institutions really care.