Monthly archives: January, 2016

The Role Of Brand Strategy In Volatile Times

Ever since the global financial crisis, global markets seem to have become more volatile. Oil prices rise and crash; China’s growth soars and slides. When market dynamics are this dramatic, how should you look to effectively develop a brand? Do you go with the ebb and flow, or act as a beacon of constancy? In…




A Brand’s True Value Lies Below The Surface

It’s difficult to escape the pervasive influence that brands have on our lives. In the broadest sense, brands constitute the organizing mechanism to help us navigate through each day. What we drink, eat, or drive, what products we use at home and at work, where we play or vacation, where we live, what we watch,…