Category: Strategy

Why a digital strategy is a customer strategy

It is critical that you design your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information about a company and its competitors, it has become fundamental to obtaining a real,…




Go MOBILE or go home..

  Now this is most likely something that most of us already know to some extent. The scale and impact is non the less incredibly relevant and interesting and as such deserves repetition.. Online streaming of video content and networking on various social platforms are monopolizing mobile attention, according to Ericsson’s Mobility Report. Sixty plus percent…



Get Buy-in for Your Global Strategy with Local Partners

Some great insights from Kip Knight at HBR here.. – // – I never considered myself an “ugly American,” but my UK colleagues apparently thought otherwise. Just before I moved to the UK to head up marketing for KFC International in Europe and Africa, Pepsico had bought out our joint venture partner in the UK. I was…