Context is one of the most valuable assets any marketeer possesses, and as a new marketeer… you don’t have very much
“You don’t know half of what you think you know. Marketing, especially the brave digital marketing frontier, is the last great apprenticeship industry. All of that stuff you learned in college is great… super interesting, helpful, but usually out of date by the time you arrive in the real marketing world. So use it for what it is best intended for — context. Remember that context is one of the most valuable assets any marketeer possesses, and as a new marketeer… you don’t have very much. So when you think that “old guy or gal” running the marketing team “just doesn’t get it” remember one thing… he or she has likely forgotten more about marketing than you currently know.
So instead of just assuming that the old dog needs to learn new tricks, stop and ask yourself why they respond as they do? Why don’t they see the “light” that you see? Chances are it’s because they know something you don’t know… they have experience and thus context that if you were privy to would likely change your opinion. At the end of the day, the only way to be truly superior in marketing is to accumulate a wealth of experience so you have the proper context for every marketing challenge.” [Tom Martin/Converse Digital]