One could divide all strategies into three very different mindsets and approaches: Doing something new. Building on what you already do. Reacting opportunistically to emerging possibilities. “If you read what Peter Drucker had to say about competition back in the late ’50s and early ‘60s, he really only talked about one thing: competition on price….
“If I could give my younger self just one piece of marketing advice, it would be to put my time and resources to best use by choosing just one social media platform to master at a time. If you pick the platform that gives you the best access to your target market and then spend…
Employee engagement can deliver up towards a 20% increase in productivity and profitability. But how do you track and measure it? Get some great insights to get started from HBR here: A Primer on Measuring Employee Engagement – Which metrics to look for, and what they mean?