Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. In today’s business landscape, competitors are only a few clicks away. And just around the corner is social media, which provides an uncensored soapbox…
From robo-advising to crowd-sourced funding and P2P lending, digital advances are transforming the financial services industry. In fact, today’s consumers increasingly expect their financial firms to offer innovative products, be readily accessible via social media, and deliver a multi-platform experience that measures up. It’s no wonder young financial technology trailblazers are expected to impact over…
Businesses must strike the right balance between inbound and outbound techniques to succeed at lead generation An existing B2B lead generation process may work well with existing products / markets but what happens when a business tries to grow? In this article I present the four most common growth strategies and suggest some associated lead…
1. Remember your roots Strong brands come from people, places and times, and they remember it whether they are luxury brands or not. Brands too often forget about or ignore their origins, and marketers in the English-speaking world are the guiltiest of it. For example when Starbucks lost its way, the real problem was that…
Given today’s uncertain economy and the rising tide of disruption, trust is more important than ever in the world of finance. But how do firms earn the trust of potential clients – and establish confidence in the minds of existing ones? At this year’s FinanceConnect, our guest speakers and panelists shared what their companies are…
In this fast-changing world, companies cannot afford the luxury of a brand positioning that ties them down to a narrow set of features and benefits. What they need is the ability to quickly take advantage of new opportunities when they emerge and shift away from old business models when they are no longer relevant. They…
How to build your content marketing strategy? When the Content Marketing Institute (CMI) recently surveyed businesses about the state of their content marketing strategies, the findings were revealing – nearly two-thirds reported that their organisations did not have a documented strategy. However, for those working in the industry, this statistic wasn’t a great shock. ‘I…
Web users are becoming paralysed by the psychology of indecision as a result of being faced with too many options to choose from I believe digital marketers are offering too many choices to their website visitors. Visit almost any web page these days and you will be faced with a myriad of choices. You can…
Reviewing marketing team structures as part of Digital transformation Digital transformation doesn’t occur overnight. There are a series of steps to go through to get there and the critical factor is the staff. Imagine a world where your Digital Working Party, Digital Group or Digital Collective is in place, they’ve had several meetings and agreed an…
When brands think of digital or social as “media” they err when they approach consumers as they do with other types of media. This is the wrong point of departure. Digital is an integral component of how we experience life, not a ‘media’. And when brands connect with consumers in a way that creates resonance…