Social Media – Tobias Lassen Falkencrone

Go MOBILE or go home..

CPHT77 — Mon, 02 Mar 2015 15:05:13 +0000

Mobile traffic

Now this is most likely something that most of us already know to some extent. The scale and impact is non the less incredibly relevant and interesting and as such deserves repetition..

Online streaming of video content and networking on various social platforms are monopolizing mobile attention, according to Ericsson’s Mobility Report.

Sixty plus percent of mobile traffic now comes from the top five applications in any given market—in the U.S. they’re Facebook, YouTube, Netflix, Instagram and Snapchat, respectively. 2014 was also the first time that more people watched streamed video content than broadcast TV

The impact on marketing and adverting is significant. By 2018, $118 billion of the $150 billion global ad market will come from mobile, according to eMarketer projections. The challenge of smartphones is creating content that is easily viewed and optimized for small screens. The mobile aspect of social networking also creates an opportunity for brands, particularly when integrated with location-sensitive functions on phones. Think native or programmatic advertising that can be personalised, and responsive to location. Certainly a shift that will have significant impact on all areas of the industry, from media agencies, to creative agencies to content producers.

Image taken from: Ericsson

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If you have only 60 minutes a day, think of the results you can get by dedicating all of that time to just one (digital) platform

CPHT77 — Wed, 26 Nov 2014 11:09:22 +0000

“If I could give my younger self just one piece of marketing advice, it would be to put my time and resources to best use by choosing just one social media platform to master at a time. If you pick the platform that gives you the best access to your target market and then spend all of the time you have set aside for your marketing activities in that one place, you will get much better results than if you spread your time and resources out over several.

For example, if you have only 60 minutes a day, think of the results you can get by dedicating all of that time to just one platform, rather than trying to spend a few minutes on each of the different platforms. That would be a waste because it isn’t enough time to get anything really productive done, especially when you are just learning.

Even if you find out that the platform isn’t producing results, you will determine this much more quickly and then can easily redirect your focus to a different social media platform until you find the one that will work best for your business.” [Melonie Dodaro/Top Dog Social Media]

The post If you have only 60 minutes a day, think of the results you can get by dedicating all of that time to just one (digital) platform appeared first on Tobias Lassen Falkencrone.