CPHT77 – Tobias Lassen Falkencrone http://falkencrone.com "Make the customer the hero of your story" Sat, 29 Aug 2020 11:25:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.9 86917212 This blog is no longer being updated http://falkencrone.com/this-blog-is-no-longer-being-updated/ http://falkencrone.com/this-blog-is-no-longer-being-updated/#respond Sat, 29 Aug 2020 11:25:34 +0000 http://falkencrone.com/?p=264 //T

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]]> http://falkencrone.com/this-blog-is-no-longer-being-updated/feed/ 0 264 Leveraging Data to Drive Personalized Experiences in Banking http://falkencrone.com/leveraging-data-to-drive-personalized-experiences-in-banking/ http://falkencrone.com/leveraging-data-to-drive-personalized-experiences-in-banking/#respond Sun, 27 Nov 2016 14:38:39 +0000 http://falkencrone.com/?p=254 One of marketers’ favorite buzzwords these days is the “consumer journey.” With more ways for consumers to engage than ever before, people can now interact with brands on their own terms and at their convenience. In other words, they chart their own journey. So how do financial institutions meet the consumer where they are? The...

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]]> One of marketers’ favorite buzzwords these days is the “consumer journey.” With more ways for consumers to engage than ever before, people can now interact with brands on their own terms and at their convenience. In other words, they chart their own journey. So how do financial institutions meet the consumer where they are? The […]

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]]> http://falkencrone.com/leveraging-data-to-drive-personalized-experiences-in-banking/feed/ 0 254 The Heart of the Customer Experience: Do Banks Care? http://falkencrone.com/the-heart-of-the-customer-experience-do-banks-care/ http://falkencrone.com/the-heart-of-the-customer-experience-do-banks-care/#respond Thu, 10 Nov 2016 10:48:53 +0000 http://falkencrone.com/?p=252 When it comes to the customer experience and addressing complaints, consumers aren’t sure financial institutions really care.

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]]> When it comes to the customer experience and addressing complaints, consumers aren’t sure financial institutions really care.

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]]> http://falkencrone.com/the-heart-of-the-customer-experience-do-banks-care/feed/ 0 252 User Experience Crucial to Mobile Banking Usage http://falkencrone.com/user-experience-crucial-to-mobile-banking-usage/ http://falkencrone.com/user-experience-crucial-to-mobile-banking-usage/#respond Sat, 15 Oct 2016 13:20:22 +0000 http://falkencrone.com/?p=250 Research finds that mobile design and customer experience ratings are strongly correlated to mobile banking app adoption and usage.

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]]> Research finds that mobile design and customer experience ratings are strongly correlated to mobile banking app adoption and usage.

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]]> http://falkencrone.com/user-experience-crucial-to-mobile-banking-usage/feed/ 0 250 Building The Future-Proof Digital Bank http://falkencrone.com/building-the-future-proof-digital-bank/ http://falkencrone.com/building-the-future-proof-digital-bank/#respond Mon, 03 Oct 2016 08:59:16 +0000 http://falkencrone.com/?p=248 Banking providers today know their future hinges on accelerating their digital transformation strategy. Unfortunately, most are way behind the curve.

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]]> Banking providers today know their future hinges on accelerating their digital transformation strategy. Unfortunately, most are way behind the curve.

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]]> http://falkencrone.com/building-the-future-proof-digital-bank/feed/ 0 248 Why Fintech Firms Are Winning the Battle for Digital Consumers http://falkencrone.com/why-fintech-firms-are-winning-the-battle-for-digital-consumers/ http://falkencrone.com/why-fintech-firms-are-winning-the-battle-for-digital-consumers/#respond Tue, 06 Sep 2016 09:20:28 +0000 http://falkencrone.com/?p=246 Report shows that banking industry still does not provide digital account opening, onboarding or cross-selling tools.

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]]> Report shows that banking industry still does not provide digital account opening, onboarding or cross-selling tools.

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]]> http://falkencrone.com/why-fintech-firms-are-winning-the-battle-for-digital-consumers/feed/ 0 246 How Consumer Emotions Are Impacted After Merger http://falkencrone.com/how-consumer-emotions-are-impacted-after-merger/ http://falkencrone.com/how-consumer-emotions-are-impacted-after-merger/#respond Tue, 30 Aug 2016 10:50:20 +0000 http://falkencrone.com/?p=244 Research conducted on the potential impact of mergers on consumers can improve the acquisition process and retain relationships.

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]]> Research conducted on the potential impact of mergers on consumers can improve the acquisition process and retain relationships.

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]]> http://falkencrone.com/how-consumer-emotions-are-impacted-after-merger/feed/ 0 244 Success Hinges on the Mobile Banking Experience http://falkencrone.com/success-hinges-on-the-mobile-banking-experience/ http://falkencrone.com/success-hinges-on-the-mobile-banking-experience/#respond Thu, 11 Aug 2016 06:48:40 +0000 http://falkencrone.com/?p=242 Delivering the best mobile banking experience is mandatory as use of mobile devices skyrockets, features improve and consumer expectations rise.

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]]> Delivering the best mobile banking experience is mandatory as use of mobile devices skyrockets, features improve and consumer expectations rise.

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]]> http://falkencrone.com/success-hinges-on-the-mobile-banking-experience/feed/ 0 242 Digital Marketing in Banking: Evolution or Revolution? http://falkencrone.com/digital-marketing-in-banking-evolution-or-revolution/ http://falkencrone.com/digital-marketing-in-banking-evolution-or-revolution/#respond Mon, 08 Aug 2016 06:44:34 +0000 http://falkencrone.com/?p=240 Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.

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]]> Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.

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]]> http://falkencrone.com/digital-marketing-in-banking-evolution-or-revolution/feed/ 0 240 Brand transparency on social media [Infographic] http://falkencrone.com/brand-transparency-on-social-media-infographic/ http://falkencrone.com/brand-transparency-on-social-media-infographic/#respond Sun, 07 Aug 2016 09:20:03 +0000 http://falkencrone.com/?p=238 Trust on social media is very low, you’ll need to be honest if you want to win it back In the fast-moving world of social media, brands are constantly competing for attention. Organic page reach has been nerfed by Facebook, whilst Twitter is full of people shouting ever more regularly in an attempt to be...

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]]> Trust on social media is very low, you’ll need to be honest if you want to win it back

In the fast-moving world of social media, brands are constantly competing for attention. Organic page reach has been nerfed by Facebook, whilst Twitter is full of people shouting ever more regularly in an attempt to be heard, making it easy to be crowded out.

Sometimes it can be tempting to try any tactic to generate engagement, but your customers aren’t stupid, and won’t be fooled by marketing gimmicks. What is more, you should be presenting yourself as open and honest, and only by being transparent will you achieve this.

The CIM have put together this infographic on brand transparency on social media, which shows how little trust many users have in brands. The only way to reverse this and win trust is to be honest with your customers and be consistently up front about any promotional activity.

brand_transparency_on_social_media_long_infographic

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