One of marketers’ favorite buzzwords these days is the “consumer journey.” With more ways for consumers to engage than ever before, people can now interact with brands on their own terms and at their convenience. In other words, they chart their own journey. So how do financial institutions meet the consumer where they are? The…
When it comes to the customer experience and addressing complaints, consumers aren’t sure financial institutions really care.
Research finds that mobile design and customer experience ratings are strongly correlated to mobile banking app adoption and usage.
Banking providers today know their future hinges on accelerating their digital transformation strategy. Unfortunately, most are way behind the curve.
Report shows that banking industry still does not provide digital account opening, onboarding or cross-selling tools.
Research conducted on the potential impact of mergers on consumers can improve the acquisition process and retain relationships.
Delivering the best mobile banking experience is mandatory as use of mobile devices skyrockets, features improve and consumer expectations rise.
Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.
Trust on social media is very low, you’ll need to be honest if you want to win it back In the fast-moving world of social media, brands are constantly competing for attention. Organic page reach has been nerfed by Facebook, whilst Twitter is full of people shouting ever more regularly in an attempt to be…